Who We Are


Sim Racing

Athlete Representation

Corporate Events


About Us

Welcome to Kimura Racing

Kimura Racing is an all-encompassing racing company with over 50 years combined experience. The team specialise in a variety of areas in the racing industry across sponsorship, athlete representation, sim racing and content creation. At Kimura Racing we are looking to bridge the gap between the physical and virtual world of racing and bringing motorsport into the future.


Oliver Hall


Peter Brooking

Operations Director

Simon Sanderson

Managing Consultant

Tobin Leigh

Sim Racing Consultant

Joey Cottenden

Junior sim Racing

Oliver Hall – CEO

Oliver has over 20 years’ experience of working in sport and entertainment. He has worked at a variety of diverse companies including, Ministry of Sound & the Lotus F1 Team. Having worked for the rights holder, the brand and agency side he has managed and led businesses and projects with global reach. He spent 9 years in Singapore where he broadened his experience and network in Asia and Australia. Oliver is a commercially minded and creative business leader who understands the requirements of brands as they curate interactions with their customers through sport and entertainment.

Peter Brooking - Operations Director

Peter has 8 years’ experience within financial services across a variety of industries. He has worked at a variety of companies including, Deutsche Bank, UniCredit & Den Norske Bank. Peter has a 1st Class BA Honours in Business (Major) & Psychology and holds a CFA UK Level 4 Certificate in Investment Management, and he has also played sport to a national level. Peter is driven on providing operational efficiency and ensuring clear governance for all entities under the Kimura Performance umbrella.

Simon Sanderson – Managing Consultant

Simon worked in publishing on Autosport and F1 Racing Magazines at Haymarket Media Group which
included three years at Haymarket Exhibitions running shows at the NEC and Olympia.
Six years in Tokyo running the Japan office with Haymarket Network, a contract publishing agency for Toyota
Motor Corporation aligned to their F1 programme. Then direct motorsport appointments with Prodrive/Aston
Martin Racing, Gulf Oil International, and at Chicane Marketing running a four-year sponsorship and activation
programme for work wear specialist Dickies Europe in the British Superbike Championship

Tobin Leigh - Sim Racing Consultant

Tobin Leigh began his career in the Sim Racing Esports industry as a top-level player, achieving recognition and success in Forza Motorsport. His skills led him to compete alongside the best in the world of sim-racing and even spent 2020 lockdown coaching 2009 F1 World Champion Jenson Button.

Tobin then furthered his education with an accelerated business management course at University, preparing him for a career in management. He went on to hold leadership roles at McLaren Shadow and Quadrant for a number of years, where he served as a Team Manager and Project Manager, respectively. Tobin’s diverse background in both gameplay and management makes him a valuable asset to clients seeking expertise in the Sim Racing Esports industry. Tobin is the founder of Pacenote which is a sim racing consultancy firm and has joined the Kimura Racing team as a Consultant.

Joey Cottenden - Junior Sim Racing Consultant

Joey started off his Esports Management career when taking the vacant General Manager role at Team Shazoo Esports in early 2022. Having already been in the team for a year prior as a driver, Joey was able to propel the team forward in all aspects; improving their reputation across multiple sim racing platforms while developing sponsorships and affiliations on the business side. Joey was a head co-ordinator for the extremely successful PSGL E-Series and was key to the sponsoring of the event.

Outside of sim-racing, Joey worked for eCapital Commercial Finance throughout the first two years of his Business Management degree at University. This has allowed him to gain valuable experience working with high-profile clients across numerous industries and to utilise this throughout his sim-racing management.